Looking for a quick and easy SEO win? Be descriptive with your image filenames.
For someone who doesn’t care, uploaded image files look like this:
✖ IMG-123.jpg
The downside? Search engines like Google see and understood nothing.
The wise ones do it this way:
✓ mango-flavor-milk-tea.jpg
The upside? You don’t even have to see the image to know what it is and search bots will have the experience too!
Why do it?
Being descriptive enough with your image filename help search engines like Google understand your content. It’s a giveaway and search engines like it when you do it like that. Greater clarity = more chances of ranking.
Don’t know where to start
Well, for any images you upload moving forward, start practicing the above tip.
For the images you uploaded before, you can use tools like SEMRush, Ahrefs or ScreamingFrog. Simply run an audit of your website with any of these tools and then refer to the images report.
Here’s how it looks with ScreamingFrog:
Got a list, what now?
Hoping it’s not a huge one.
Simply download each one, rename, re-upload and re-attach to your pages.
Word of warning
Don’t exploit it.
Naming an image that is way beyond what it is just to force in a keyword won’t help you and might even harm your website’s visibility.
Need help optimizing your images? Reach out!
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